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The Wooden Toy: Inspiring Childhood Imagination One Order at a Time

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The Wooden Toy joined the Shopatron network in 2004 to increase sales and connect with more customers. Since then, they've seen a nice boost in business as well as some additional perks.
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Now home to an array of more than 10,000 colorful children’s toys and books, The Wooden Toy made its beginnings – and earned its name – specializing primarily in wooden toys in the town of Rocky Hill, Connecticut.

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[Infographic] MAP vs. MSRP: Manufacturer Brands Online Pricing Strategies

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For manufacturers, pricing strategy is paramount when it comes to brand management and growth. Brands implementing MAP pricing policies saw significant growth in 2014. Check out this infographic to see just how much growth.
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In a recent blog post, we explored the topic of minimum advertised price (MAP) versus manufacturer’s suggested retail price (MSRP). It goes without saying, pricing strategy is paramount when it comes to brand management and growth.

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Seeking Fulfillment on the Pickup Line

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When it comes to winning share of wallet, it’s all about consumer fulfillment. In order to satisfy rapidly changing customer expectations, brands and retailers must capitalize on the ROI of best-in-class in-store pickup and returns.
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When it comes to winning share of wallet, it’s all about consumer fulfillment. In order to satisfy rapidly changing customer expectations, brands and retailers must capitalize on the ROI of best-in-class in-store pickup and returns.

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Life at Shopatron

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We are excited to share the first in our series of life-at-Shopatron videos. In this edition, our team shares why we love working at Shopatron. Enjoy!
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We are excited to share the first in our series of life-at-Shopatron videos. In this edition, our team shares why we love working at Shopatron – from creating innovative products to participating in fitness clubs … plus everything in between. Check out the video for a sneak peak into the wonderful world of Shopatron!

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Inventory Visibility in the Age of Consumer Data

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In an age of media overload, consumers have heightened expectations. They expect to view in-store inventory online and are more likely to visit a local store if they know the products they want are available, making inventory visibility more important than ever.
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I am not ashamed to admit that I suffer from media overload. I blame it all on the overstimulating universe of 1-click purchases, 6-second videos and 140-character stories. I expect my favorite shows to be pre-recorded, my favorite books to be recommended and my favorite music tracks to materialize on my playlists. In short, I expect my devices to connect me with the world of people, places and things while I go about my daily business, unscathed.

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Vote for Ed Stevens to Take the Stage at SXSW Interactive

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Industry leaders from around the world have been nominated to represent their ideas at SXSW 2015. Now it’s up to you – the voter – to decide which ideas will take the stage in March.
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The nominations are in! Industry leaders from around the world have been nominated to represent their ideas at SXSW 2015. Now it’s up to you – the voter – to decide which ideas will take the stage in March.

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