News

Shopatron Client Conference: Sucharita Imparts “Conventional Wisdoms”

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In case you missed it, Shopatron had its fifth annual onTarget Client Conference this past week. Over 120 brands on the Shopatron network showed up at The Cliffs Resort in Shell Beach, California to learn not only about the newest features at Shopatron...

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Deep thoughts…are tablets really mobile devices?

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When it comes to the umbrella term “mobile devices,” tablet computers are certainly a horse of a different color. Tablets aren’t mobile in the way that smartphones are mobile.

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Local Retailers CAN Compete with Online Giants

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It looks like channel conflict issues are again getting coverage from the mainstream media. Writers at the NY Times and Global Toy News have recently picked up on the same issue. Both have written articles chronicling retailer frustration with competit...

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Sanuk.com Launches GammaDispatch Automation

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Sanuk.com Launches GammaDispatch Automation

Deckers Outdoor Corporation, a global company that operates lifestyle brands such as UGG® Australia, Teva®, Sanuk®, Mozo®, Ahnu® and Tsubo®, launched GammaDispatch Shopatron Automation for their Sanuk® eCommerce store. GammaDispatch fully automates the flow of orders from Shopatron-powered Sanuk.com into Decker’s back-office software allowing Sanuk team to focus on what they do best – building distinctively designed footwear products for the global outdoor community. Prior to implementing GammaDispatch, brands like Sanuk spent countless man-hours looking up availability,...

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It’s a blog, it’s a website…it’s Facebook’s Timeline for brands!

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Remember when Google AdWords first came on the scene? It took a while for it to find its footing, but, wow, did it come into its own, quickly becoming the genius advertising platform that it is today.

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Retail Resurgence: Just Don’t Call It a Comeback

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There was a time when people thought eCommerce would eventually replace brick-and-mortar retail. Kind of like in old, futuristic movies where someone hits a button and the thing they want appears in their house-pod-place. But that was before the mobile...

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