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January Fulfillment Partner of the Month: Fontana Sports

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Find out how this locally owned and family operated store is increasing their sales and creating a seamless customer experience, making them the Shopatron Fulfillment Partner of the Month.
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Locally owned and family operated, Fontana Sports has been providing outdoor clothing and equipment out of its Wisconsin-based stores for more than six decades, and it was that same customer-centric experience that elevated the store to be selected as the Shopatron Fulfillment Partner of the Month.
 

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Amazon Goes to School to Learn Brick-and-Mortar

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Online-only retailers like Amazon don’t just want to expand into physical retail spaces, they need to. Find out how Amazon is using their new knowledge of the consumer demand for in-store experiences with a disruptive business decision.
Years ago, RadioShack was the go-to place to pickup consumer electronics. Then came Amazon, which temporarily trumped the classic in-store experience with convenient and cheap online-only shopping. But now, with RadioShack in bankruptcy and a rising tide of omni-channel services, Amazon is rumored to be feeding off the old stores of the retailer it helped to render obsolete.
 

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Brands that ally with Retailers win the Customer

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You have an amazing product that consumers want to buy. You have a trusted brand and credibility in the marketplace. However, in today’s competitive, omni-channel marketplace, is this enough to win sales?
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You have an amazing product that consumers want to buy. You have a trusted brand and credibility in the marketplace. However, in today’s competitive, omni-channel marketplace, is this enough to win sales?  
 
Consumer demands are changing, and today’s customers are smarter and more digitally equipped than ever. They are savvy, they know what they like, and they want multi-channel shopping that’s made easier. So if you’re not providing a clear channel to purchase products directly from your branded site, customers might start looking somewhere else.

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The Stats Are In: Cross-Channel Holiday Deals Offer Biggest Returns for Retailers

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Let’s face it. Black Friday in-store sales are not for everyone. While thousands of shoppers truly enjoy the energy and excitement of single-day, in-store holiday promotions each year, it’s not surprising that many others prefer the more laid back coffee-computer-couch approach to holiday shopping.

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Manufacturers: Here’s How ARI and Shopatron’s New eCommerce Solution Can Increase Your Profits

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Imagine for a moment that you’re an appliance repairman, trying to get through the last of your service requests before taking off a couple much-needed days for the holidays. You’re on your last refridgerator of the day, a simple part replacement, when suddenly you realize—you completely forgot to order the part you need.  You know that without a Christmas miracle you’re going to have to wait a few days for the part to come in, which means you’ll have a very un-merry customer on your hands. But what choice do you have? You go online to place your order.

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Why is The Customer Experience Approach so Important?

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What is The Customer Experience Approach, and why should you care? Find out more about three primary benefits that your brand will experience when you focus on The Customer Experience.
What is The Customer Experience Approach, and why should you care? The Customer Experience Approach is an ideology for brands to make marketing and fulfillment decisions centered on creating a positive customer experience.   You should care because focusing on The Customer Experience Approach will drive your brand, generate more revenue, and reduce channel conflict. Let’s dig in! What is Customer Experience? Any touch point that a customer has with your brand is an opportunity to make a great or not-so-great experience for that customer.

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