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Why Good Product Descriptions Are Important

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For those not in the dating scene, you may not be familiar with Tinder, but it’s the hot new thing in online dating. Just like a good Tinder profile, a good product description will captivate someone’s interest. On the other hand, just like a bad Tinder profile, a bad product description will set someone’s expectations really low from the get go. Find out what we discovered about product descriptions that make them "swipe right".
For those not in the dating scene, you may not be familiar with Tinder, but it’s the hot new thing in online dating. Everyone seems to be referencing it these days, even Jeff Bezos’ in his recent annual letter to shareholders. When someone is browsing Tinder profiles and they come across one they like, they swipe right indicating their interest. What was it about that profile that made them interested? Was it the pictures? Was it the description?

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How Shipping Distances Impact Shipping Times

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Shopatron recently published a blog post on how shipping times affect net promoter score. We decided to take our analysis one step further and look at how shipping distances impact shipping times. The trends that we discovered have profitable implications for you and your dealers.
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We recently published a blog post on how shipping times affect net promoter score. This post focused on the amount of time that a package took to reach a customer and the correlation between that amount of time and that customer’s likelihood to be a promoter. The results showed that that 87% of orders delivered in 5 days or less resulted in a net promoter. However, if the package was delivered in more than 5 days, that figure dropped down to 66%. 

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The Invisible Hand of eCommerce

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Adam Smith, one of the greatest minds of all time, is often referred to as the father of economics. Amazingly, a few centuries later, his insights are still very relevant in today’s technology era.
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Adam Smith, one of the greatest minds of all time, is often referred to as the father of economics. Amazingly, a few centuries later, his insights are still very relevant in today’s technology era. In our day and age, software may have supplanted the more traditional labor of Smith’s time, but the guiding principles he set forth are still applicable. Smith discussed three perceived benefits of the division of labor in The Wealth of Nations.

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How Shipping Times Affect Net Promoter Score

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Did you know that the likelihood a customer will be a net promoter of your brand drops drastically if your product takes more than 5 days to reach him or her? We recently analyzed nearly thirteen thousand customer satisfaction survey results, and it was determined that if the package arrived within 5 days, 87% of respondents indicated that they were a promoter. However, if the package took longer than 5 days to arrive, that figure dropped down to 66%.
These days, no one wants to wait for anything. With services like Amazon Prime offering near-instant-gratification with their 2-day shipping, the ability to deliver products at the speed of now has become a requirement to compete. In a time where customer loyalty is now going to the fastest shipper, how will you deliver customer satisfaction? Let us tell you how Shopatron can help.  

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January Fulfillment Partner of the Month: Fontana Sports

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Find out how this locally owned and family operated store is increasing their sales and creating a seamless customer experience, making them the Shopatron Fulfillment Partner of the Month.
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Locally owned and family operated, Fontana Sports has been providing outdoor clothing and equipment out of its Wisconsin-based stores for more than six decades, and it was that same customer-centric experience that elevated the store to be selected as the Shopatron Fulfillment Partner of the Month.
 

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Amazon Goes to School to Learn Brick-and-Mortar

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Online-only retailers like Amazon don’t just want to expand into physical retail spaces, they need to. Find out how Amazon is using their new knowledge of the consumer demand for in-store experiences with a disruptive business decision.
Years ago, RadioShack was the go-to place to pickup consumer electronics. Then came Amazon, which temporarily trumped the classic in-store experience with convenient and cheap online-only shopping. But now, with RadioShack in bankruptcy and a rising tide of omni-channel services, Amazon is rumored to be feeding off the old stores of the retailer it helped to render obsolete.
 

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