For those not in the dating scene, you may not be familiar with Tinder, but it’s the hot new thing in online dating. Everyone seems to be referencing it these days, even Jeff Bezos’ in his recent annual letter to shareholders
. When someone is browsing Tinder profiles and they come across one they like, they swipe right indicating their interest. What was it about that profile that made them interested? Was it the pictures? Was it the description?