We’ve all heard the hype about anytime, anywhere shopping. Mobile is transforming the retail landscape – changing the way consumers connect with the products they love. How do we know? If seeing shoppers roaming store aisles armed with their mobile devices isn’t enough to convince you, these five stats will:
Building a healthy social media presence is no longer a summer project you relegate to an intern. Today’s brands and retailers recognize that communicating with consumers via social channels is one of the most important ways to shape sentiment, drive engagement and learn what your customers think.
Here are 6 quick tips for building an effective social marketing strategy:
Amazon and eBay – two of the world’s largest online marketplaces – have played leading roles in the evolution of eCommerce. If your business is selling online, chances are you have either battled or engaged with one or both of these eTail giants. Either way, there’s something to be learned from their success.