Shopatron News

The Stats Are In: Cross-Channel Holiday Deals Offer Biggest Returns for Retailers

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Let’s face it. Black Friday in-store sales are not for everyone. While thousands of shoppers truly enjoy the energy and excitement of single-day, in-store holiday promotions each year, it’s not surprising that many others prefer the more laid back coffee-computer-couch approach to holiday shopping.

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Manufacturers: Here’s How ARI and Shopatron’s New eCommerce Solution Can Increase Your Profits

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Imagine for a moment that you’re an appliance repairman, trying to get through the last of your service requests before taking off a couple much-needed days for the holidays. You’re on your last refridgerator of the day, a simple part replacement, when suddenly you realize—you completely forgot to order the part you need.  You know that without a Christmas miracle you’re going to have to wait a few days for the part to come in, which means you’ll have a very un-merry customer on your hands. But what choice do you have? You go online to place your order.

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Why is The Customer Experience Approach so Important?

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What is The Customer Experience Approach, and why should you care? Find out more about three primary benefits that your brand will experience when you focus on The Customer Experience.
What is The Customer Experience Approach, and why should you care? The Customer Experience Approach is an ideology for brands to make marketing and fulfillment decisions centered on creating a positive customer experience.   You should care because focusing on The Customer Experience Approach will drive your brand, generate more revenue, and reduce channel conflict. Let’s dig in! What is Customer Experience? Any touch point that a customer has with your brand is an opportunity to make a great or not-so-great experience for that customer.

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[Infographic] Thanksgiving Deal Guide

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Shopatron’s annual Retailer eCommerce Study revealed interesting findings on Thanksgiving deals - just in time for the busiest shopping season of the year!

So, what are the most popular days to find deals and where? How will you decide when to battle massive crowds for a bargain or shop from the comfort of your own home?

Find out in our infographic below.

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Click-to-Brick Retailers Like Amazon Prove Physical and Digital Integration Is a Must

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The recent news of Amazon’s new physical location is a sign that the in-person shopping experience is far from dead. What does this mean for your business?
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It seems like just yesterday the retail industry was in a mild state of panic, worried that the success of online retailers like Amazon meant brick and mortar’s days were numbered. That’s why the recent news of Amazon’s new physical location is a fitting and welcome sign that the in-person shopping experience is far from dead.

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3 Steps for Implementing Store Fulfillment

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For companies of any size, the challenges involved with rolling out a store fulfillment program can be daunting. These obstacles shouldn’t outweigh the huge opportunity in omni-channel fulfillment, so we have outlined three steps for you to launch a successful store fulfillment program.
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If the massive popularity of online shopping cast a shadow over traditional retailers for a while, omni-channel fulfillment has proved to be a ray of sunshine. Retail giants such as Walmart, Best Buy, Target, Macy’s and Gap have demonstrated this in recent months, utilizing their long list of brick-and-mortar locations to fulfill online orders, giving them competitive edge over more centralized online retailers like Amazon. In short - a warehouse in another state can’t match the fulfillment speed, customer experience, or cost savings of a store that’s right down the street.

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