Shopatron News

Thule Tackles Omni-Channel with In-Store Pickup

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By partnering with Shopatron, Thule has expanded their sales both online and for their retailers, while simultaneously leveraging omni-channel fulfillment to delight their customers. Learn more about Thule's omni-channel success.
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Thule is arguably the world’s most recognized manufacturer of automobile racks and carriers, selling its products online and in stores in over 80 countries. But this success did not come overnight.

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Snickelfritz Toys Fulfills Orders and Childhood Dreams

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Snickelfritz Toys joined the Shopatron family to increase sales through our retail fulfillment network. In honor of their great performance, we were proud to name them our Fulfiller of the Month.
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Family owned and operated since 1991, Snickelfritz Toys started its storied life as Bookids, a children’s bookstore in Lake County, Illinois, selling educational imprints and related toys. As time wore on, Bookids began selling more toys and less books until they finally stopped selling books altogether in 2005. Today, Snickelfritz offers thousands of wonderful children’s products that educate, engage and inspire creativity.

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Armadillo Enterprises Amps up eCommerce

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Armadillo, manufacturer of flight and tour cases for musicians, is cranking up the volume on their business strategy with Shopatron's solution for manufacturers.
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Elliott Rubonson always marched to his own beat. A passionate music enthusiast with a strong entrepreneurial bent (he’s also one heck of a bass player), the far-thinking CEO started Armadillo back in 1994, manufacturing flight and tour cases for musicians. But Elliott had bigger dreams and decided to amplify the core business by acquiring music brands, including Dean Guitars and ddrum, and launching new brands like Luna Guitars.

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Once Upon a Brand

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People don't just buy products, they buy the stories behind them. Here are 5 tips on how to use storytelling to help amplify your brand and increase sales.
Creating memorable stories is second nature for Journalist Rob Walker and author Josh Glenn. As seasoned writers, both understand the pull of a strong hook and know how to engage their readers. But can effective storytelling improve eCommerce sales? That’s what the two men sought to find out. They documented their experiment in the book Significant Objects.

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Powering Click to Brick Commerce

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Empowering brands to develop new sales channels via their websites, Shopatron helps manufacturers utilize click to brick commerce to create seamless, intuitive shopping experiences.
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Since the virtual dawn of eCommerce, manufacturers have hosted websites to educate prospective customers about their products and connect them with retail distributors. “This left money on the table,” explains Shopatron CEO Ed Stevens. “Rather than simply adding items to their shopping carts, customers encountered a frustrating experience, forced to chase down the products they wanted through online or brick-and-mortar retailers, only to find that those items were often out of stock.”

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The Case for Omni-Channel Retail Commerce

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Omni-channel has become a hot buzzword in the retail industry, but is now proving to be a lucrative way of generating increased revenue for retail commerce today and ensuring growth tomorrow.
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Omni-channel has become a hot buzzword in the retail industry, but is now proving to be a lucrative way of generating increased revenue for retail commerce today and ensuring growth tomorrow. Why? Today’s shoppers expect to shop when, where and how they want. They also want to control how and when their products are shipped or delivered. In short, consumers increasingly demand an omni-channel retail and brand presence, where online and offline sales channels unite to form one seamless, consistent shopping experience.

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