Building a healthy social media presence is no longer a summer project you relegate to an intern. Today’s brands and retailers recognize that communicating with consumers via social channels is one of the most important ways to shape sentiment, drive engagement and learn what your customers think.
Here are 6 quick tips for building an effective social marketing strategy:
Amazon and eBay – two of the world’s largest online marketplaces – have played leading roles in the evolution of eCommerce. If your business is selling online, chances are you have either battled or engaged with one or both of these eTail giants. Either way, there’s something to be learned from their success.
We’ve all done it before – loaded up our online shopping carts with products we love, only to abandon minutes later. The question is why?
Some of it has to do with the online shopping experience itself. Simply put, it’s more fun to shop than it is to pay. Still, driving conversion is big business in the fast lane of retail commerce. According to Cooper Smith of businessinsider.com: “Approximately $4 trillion worth of merchandise will be abandoned in online shopping carts this year.”