Shopatron News

Shopatron Cycling Brands Ride to Victory – Vive le Tour de France!

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As competitors in the Tour de France – the largest annual sporting event in the world – make their way through the final stages of the race, cycling brands celebrate a victory of their own.
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The Tour de France – the largest annual sporting event in the world – is rounding its final stages today. In the spirit of the Tour, we are celebrating the victories of our very own Shopatron cycling clients. As Ramunas Navardauskas takes the lead in Stage 19 of the Tour, cycling brands celebrate a victory of their own – double-digit revenue gains in online sales. 

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[Infographic] How Mobile is Transforming the Retail Landscape

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Mobile is transforming the retail landscape and changing the way consumers connect with the products they love. Fifty-three percent of retailers list mobile as one of their top initiatives this year. Find out why.
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We’ve all heard the hype about anytime, anywhere shopping. Mobile is transforming the retail landscape – changing the way consumers connect with the products they love. How do we know? If seeing shoppers roaming store aisles armed with their mobile devices isn’t enough to convince you, these five stats will:

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Social Marketing 101: Building Relationships Through #Conversation

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Communicating with consumers via social channels is one of the most important ways to shape sentiment, drive engagement and learn what your customers think. Build an effective social marketing strategy with these 6 quick tips.
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Building a healthy social media presence is no longer a summer project you relegate to an intern. Today’s brands and retailers recognize that communicating with consumers via social channels is one of the most important ways to shape sentiment, drive engagement and learn what your customers think.

Here are 6 quick tips for building an effective social marketing strategy:

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[Infographic] Goal for Goal: Retailers Win on World Cup

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World Cup fever has been sweeping the globe and sporting goods retailers are cashing in with branded merchandise. An analysis of website and order data sheds some light on the value of a US win, draw and loss for retailers.
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When it comes to the World Cup, NY has more balls than NJ. By that we mean: Analysis of data from a leading sporting goods retailer found that New Yorkers bought 29% more replica World Cup soccer balls than New Jersey. A more in-depth data dive also revealed the value of a US win, draw and loss for retailers. Take a look at this infographic to see what a win is really worth in terms of real-time retail marketing. 

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eBay vs. Amazon: Tackling the Giants of eTail

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Amazon and eBay have played leading roles in the evolution of eCommerce. If your business is selling online, chances are you've either battled or engaged with one or both of these eTail giants. Either way, there’s something to be learned from their success.
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Amazon and eBay – two of the world’s largest online marketplaces – have played leading roles in the evolution of eCommerce. If your business is selling online, chances are you have either battled or engaged with one or both of these eTail giants. Either way, there’s something to be learned from their success.

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Why Smart Shoppers Love Your Website, But Hate Your Dealer Locator

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Cassette players, fax machines and dealer locators have one thing in common – they have gone by the wayside. When it comes to business, dealer locators are an ineffective way of winning customers.
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Chances are, if you’re reading this blog post, you’re a savvy consumer. You know which brands you like and can Google among the best of them. In fact, I’m willing to wager my morning bagel that you’re among the 78% of adults who who research products online before making a purchase (Pew Research Center). And I’ll bet my afternoon chips that you’re among the 52% of US consumers who prefer to purchase products directly from a manufacturer’s website (Price Waterhouse Cooper).

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