Shopatron News

Winning the Omni-Channel Pricing War: Shopatron Tackles MAP vs. MSRP

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By enabling MAP, customers can trust that the price they see on your website is competitive. Without that trust, consumers are more likely to keep looking – which could cost you the sale, chasing your prospects into the proverbial arms of a competitor.
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Want to heat up your weekly sales meeting? Bring up the subject of MAP versus MSRP and watch the sparks fly.

For manufacturers, pricing strategy is as prickly as brand messaging versus SEO (a topic we’ll reserve for a future blog post). Simply put, when you establish MAP, or minimum advertised price, your channel partners cannot advertise your product for less than the designated price. Since price fixing violates antitrust law, your dealers can sell your products for less, but they cannot advertise your products below MAP via any online or offline channel.

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It’s Time to Get Bikini-Ready for the Holiday Shopping Season

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Leading brands are already revving up their eCommerce engines to outpace the competition for back-to-school and holiday shoppers. Here's why.
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It’s not even Memorial Day, yet marketers are already advising us to ditch the donuts and start toning up and peeling down for summer swimsuit season. But smart brands are working out and shaping up for fall and winter. Here’s why. Today’s shoppers research and buy products early. According to Google’s consumer surveys, more than 30% of consumers will begin their holiday shopping before Halloween. And they’re not just window shopping. Omni-channel technology is transforming consumer behavior.

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Thule Tackles Omni-Channel with In-Store Pickup

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By partnering with Shopatron, Thule has expanded their sales both online and for their retailers, while simultaneously leveraging omni-channel fulfillment to delight their customers. Learn more about Thule's omni-channel success.
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Thule is arguably the world’s most recognized manufacturer of automobile racks and carriers, selling its products online and in stores in over 80 countries. But this success did not come overnight.

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Snickelfritz Toys Fulfills Orders and Childhood Dreams

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Snickelfritz Toys joined the Shopatron family to increase sales through our retail fulfillment network. In honor of their great performance, we were proud to name them our Fulfiller of the Month.
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Family owned and operated since 1991, Snickelfritz Toys started its storied life as Bookids, a children’s bookstore in Lake County, Illinois, selling educational imprints and related toys. As time wore on, Bookids began selling more toys and less books until they finally stopped selling books altogether in 2005. Today, Snickelfritz offers thousands of wonderful children’s products that educate, engage and inspire creativity.

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Armadillo Enterprises Amps up eCommerce

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Armadillo, manufacturer of flight and tour cases for musicians, is cranking up the volume on their business strategy with Shopatron's solution for manufacturers.
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Elliott Rubonson always marched to his own beat. A passionate music enthusiast with a strong entrepreneurial bent (he’s also one heck of a bass player), the far-thinking CEO started Armadillo back in 1994, manufacturing flight and tour cases for musicians. But Elliott had bigger dreams and decided to amplify the core business by acquiring music brands, including Dean Guitars and ddrum, and launching new brands like Luna Guitars.

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Once Upon a Brand

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People don't just buy products, they buy the stories behind them. Here are 5 tips on how to use storytelling to help amplify your brand and increase sales.
Creating memorable stories is second nature for Journalist Rob Walker and author Josh Glenn. As seasoned writers, both understand the pull of a strong hook and know how to engage their readers. But can effective storytelling improve eCommerce sales? That’s what the two men sought to find out. They documented their experiment in the book Significant Objects.

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