Shopatron Client Conference: Sucharita Imparts “Conventional Wisdoms”
In case you missed it, Shopatron had its fifth annual onTarget Client Conference this past week. Over 120 brands on the Shopatron network showed up at The Cliffs Resort in Shell Beach, California to learn not only about the newest features at Shopatron...
Read MoreDeep thoughts…are tablets really mobile devices?
When it comes to the umbrella term “mobile devices,” tablet computers are certainly a horse of a different color. Tablets aren’t mobile in the way that smartphones are mobile.
Read MoreLocal Retailers CAN Compete with Online Giants
It looks like channel conflict issues are again getting coverage from the mainstream media. Writers at the NY Times and Global Toy News have recently picked up on the same issue. Both have written articles chronicling retailer frustration with competit...
Read MoreIt’s a blog, it’s a website…it’s Facebook’s Timeline for brands!
Remember when Google AdWords first came on the scene? It took a while for it to find its footing, but, wow, did it come into its own, quickly becoming the genius advertising platform that it is today.
Read MoreRetail Resurgence: Just Don’t Call It a Comeback
There was a time when people thought eCommerce would eventually replace brick-and-mortar retail. Kind of like in old, futuristic movies where someone hits a button and the thing they want appears in their house-pod-place. But that was before the mobile...
Read MoreConversion Testing for Increased Sales: The Psychology of Buying Behavior
According to Psychology Today, different parts of our brains are triggered when we shop. Pleasure-inducing dopamine is released in anticipation of a rewarding purchase, but other parts of the brain also spring into gear to ensure that we don’t spend ...
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