Shopatron News

Local Product Search for Brands

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In the past, branded manufacturers have traditionally fallen into one of two camps: not selling online and using a dealer locator to direct customers to their dealers or selling online and self-fulfilling orders via their warehouses or distribution centers. However, due to new available technology, a third camp is evolving.

Nearly a year ago, Forrester Research released a report titled “Prioritizing Online Access to In-Store Inventory.”1 The leading research firm interviewed multichannel retailers like REI, Sears, BCBG Max Azria Group, and Guitar Center to collect information on their omnichannel strategies. The report found that:

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Infographic: Shipping Times and Net Promoter Scores

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Shopatron recently analyzed net promoter scores for customers who ordered products online to determine whether shipping times correlate with creating promoters. The data gave conclusive evidence that will help shape your omnichannel strategy in the age of the customer. Check out out infographic to see the results.  

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The Cost of Not Having Inventory

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We’ve entered into the age of the customer at a time where technology is more advanced than ever. For branded manufacturers, this means catering to customers’ demands for inventory visibility and same day delivery.
We’ve entered into the age of the customer at a time where technology is more advanced than ever. Forrester Research reports that the only source of competitive advantage left is an obsession with serving and delighting today’s empowered customers.1 For branded manufacturers, this means catering to customers’ demands for inventory visibility and same day delivery. Lessons In Leading A Digital Business Transformation. Source: Forrester Research, Inc. March 27, 2015  

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Why Good Product Descriptions Are Important

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For those not in the dating scene, you may not be familiar with Tinder, but it’s the hot new thing in online dating. Just like a good Tinder profile, a good product description will captivate someone’s interest. On the other hand, just like a bad Tinder profile, a bad product description will set someone’s expectations really low from the get go. Find out what we discovered about product descriptions that make them "swipe right".
For those not in the dating scene, you may not be familiar with Tinder, but it’s the hot new thing in online dating. Everyone seems to be referencing it these days, even Jeff Bezos’ in his recent annual letter to shareholders. When someone is browsing Tinder profiles and they come across one they like, they swipe right indicating their interest. What was it about that profile that made them interested? Was it the pictures? Was it the description?

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How Shipping Distances Impact Shipping Times

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Shopatron recently published a blog post on how shipping times affect net promoter score. We decided to take our analysis one step further and look at how shipping distances impact shipping times. The trends that we discovered have profitable implications for you and your dealers.
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We recently published a blog post on how shipping times affect net promoter score. This post focused on the amount of time that a package took to reach a customer and the correlation between that amount of time and that customer’s likelihood to be a promoter. The results showed that that 87% of orders delivered in 5 days or less resulted in a net promoter. However, if the package was delivered in more than 5 days, that figure dropped down to 66%. 

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The Invisible Hand of eCommerce

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Adam Smith, one of the greatest minds of all time, is often referred to as the father of economics. Amazingly, a few centuries later, his insights are still very relevant in today’s technology era.
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Adam Smith, one of the greatest minds of all time, is often referred to as the father of economics. Amazingly, a few centuries later, his insights are still very relevant in today’s technology era. In our day and age, software may have supplanted the more traditional labor of Smith’s time, but the guiding principles he set forth are still applicable. Smith discussed three perceived benefits of the division of labor in The Wealth of Nations.

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