GammaDispatch.com

Shopatron Client Conference: Sucharita Imparts “Conventional Wisdoms”

gammafx — Wed, 16 May 2012 16:02:35 +0000

In case you missed it, Shopatron had its fifth annual onTarget Client Conference this past week. Over 120 brands on the Shopatron network showed up at The Cliffs Resort in Shell Beach, California to learn not only about the newest features at Shopatron, but also about the most important trends in eCommerce as a whole.

Deep thoughts…are tablets really mobile devices?

gammafx — Fri, 27 Apr 2012 21:19:55 +0000

When it comes to the umbrella term “mobile devices,” tablet computers are certainly a horse of a different color. Tablets aren’t mobile in the way that smartphones are mobile.

Local Retailers CAN Compete with Online Giants

gammafx — Thu, 22 Mar 2012 21:43:51 +0000

It looks like channel conflict issues are again getting coverage from the mainstream media. Writers at the NY Times and Global Toy News have recently picked up on the same issue. Both have written articles chronicling retailer frustration with competition from big online websites like Amazon, Zappos and others.

Sanuk.com Launches GammaDispatch Automation

gammafx — Tue, 20 Mar 2012 02:47:07 +0000

Deckers Outdoor Corporation, a global company that operates lifestyle brands such as UGG® Australia, Teva®, Sanuk®, Mozo®, Ahnu® and Tsubo®, launched GammaDispatch Shopatron Automation for their Sanuk® eCommerce store.

GammaDispatch fully automates the flow of orders from Shopatron-powered Sanuk.com into Decker’s back-office software allowing Sanuk team to focus on what they do best – building distinctively designed footwear products for the global outdoor community.

Prior to implementing GammaDispatch, brands like Sanuk spent countless man-hours looking up availability, accepting orders, fetching packing slips and reporting shipping info back to Shopatron. All they have to do now is sit back, relax and watch the orders roll in.

GammaDispatch’s flexible pricing combined with fast implementation period of about a week, makes it the easiest and most cost effective Shopatron Automation solution around.

It’s a blog, it’s a website…it’s Facebook’s Timeline for brands!

gammafx — Thu, 08 Mar 2012 16:53:43 +0000

Remember when Google AdWords first came on the scene? It took a while for it to find its footing, but, wow, did it come into its own, quickly becoming the genius advertising platform that it is today.

Retail Resurgence: Just Don’t Call It a Comeback

gammafx — Wed, 15 Feb 2012 19:56:21 +0000

There was a time when people thought eCommerce would eventually replace brick-and-mortar retail. Kind of like in old, futuristic movies where someone hits a button and the thing they want appears in their house-pod-place. But that was before the mobile revolution.

Conversion Testing for Increased Sales: The Psychology of Buying Behavior

gammafx — Wed, 08 Feb 2012 17:08:55 +0000

According to Psychology Today, different parts of our brains are triggered when we shop. Pleasure-inducing dopamine is released in anticipation of a rewarding purchase, but other parts of the brain also spring into gear to ensure that we don’t spend too much.

The Best of…

gammafx — Fri, 20 Jan 2012 17:30:29 +0000

Don’t you love “Best of” albums? Instead of buying all of a band’s albums, each with two or three great songs on it, you can get all the greats in one place. Well, as 2012 is solidly upon us, I thought I would take this post to reminisce on a relatively productive year…and give you our own little “Best of” for 2011.

Online Paid Search Affecting In-Store Sales?

gammafx — Tue, 10 Jan 2012 17:26:23 +0000

Planning your online marketing strategy for the coming year? You may want to drop by the conventional marketing department and demand some of their budget.

Mobile Brings “No Boundaries” Shopping Power to Merchants, Too

gammafx — Fri, 06 Jan 2012 17:06:01 +0000

The data is pretty clear, mobile is the best vehicle for providing a “no boundaries” shopping environment to customers. Reporting from Shopatron client sites shows traffic from mobile devices nearly doubled in 2011, going from 6.5% of visits at the beginning of the year to 12.2% by mid December.